FiXT is an independent, artist-owned record label, music publisher and merchandise company, serving a roster of diverse and forward-thinking artists from across the globe. The company was founded in 2006 by Klayton (Celldweller, Scandroid) and James Rhodes.
FiXT’s catalog of music has garnered over 3 billion online streams connecting with a core audience of gamers and sci-fi / cyberpunk fans. FiXT serves millions of listeners from over 150 countries each month, with new releases every week.
FiXT’s hybrid catalog of metal, EDM, synthwave, and alternative/rock has received over 1,000 Film/TV/Video Game and advertising sync placements, including: Westworld, Power Rangers, Lexus, Toyota, Suicide Squad, Iron Man, Robocop, Jack Reacher, Deadpool, John Wick, Guardians of the Galaxy, Pacific Rim, Call of Duty, Synth Riders, Assassin’s Creed, Need For Speed, Razer, Dead Rising, UFC, and more.
The Founding
FiXT’s guiding principles were developed through owner and founder Klayton’s experiences as an artist and his relationships with record labels, experiences that are familiar to many creators. Lopsided income splits, overly strict creative input, and poor communication from record labels proved to be more harmful than otherwise to Klayton’s career, and his response was to strike out on his own and handle the duties of a label himself.
That DIY mindset was solidified and turned into increasingly significant successes by co-founder James Rhodes, a fan of Klayton’s Celldweller and Circle of Dust projects who had a strong work ethic and a vision for music promotion that allowed artists to reach their full potential. From Klayton and James’ partnership in the early 2000s came FiXT, a label dedicated to offering its artists a creative partnership and an opportunity to turn their passion into a viable career.
Our Mission:
Empower artists to build sustainable careers in ways not previously possible to them, by putting a world class team around them, providing industry leading label services, and fostering lifelong fan relationships with a global audience.
FiXT was born from years of work around the Celldweller project, and since launching in 2006 the label has brought the music of artists including The Anix, The Algorithm, Circle of Dust, Voicians and Raizer to millions of fans across the globe. The label’s team consists of offices in Detroit, and Iowa, with over 20 employees, designers, writers, and publicists contributing from different corners of the world.
Klayton and James’ guiding principles remain the same today as they were in the early 2000s: to find the most talented and hard-working artists and give them the support structure and guidance they need to build sustainable careers. FiXT’s desire to bring out the best in its artists continues to inform every decision made by the label, ensuring that creators are able to guide their sound and aesthetic while providing fans with high-quality music.
Our Vision:
To build thriving, full-time careers for our artists and staff. For our artists and work to be seen, heard, and recognized by hundreds of millions of consumers. To inspire fans and the next generation of artists. To add value to the global music community, and give back to charitable causes our team believes in.
We take a holistic approach to growing our artist’s careers, by offering 3 core business operations and a suite of label services under a single roof. We’re a full-service record label, music publisher and merchandise company.
These components were key building blocks for Klayton to grow a successful career and we combine them in a single relationship to provide maximum value to our artists.
We understand the challenges of being an independent artist. We get the frustrations of being on a label who doesn’t treat you right – waiting weeks or months for a response, if you get one at all, not getting statements or payments, or only getting a dismal 15%, 18% or 20% of the profits. We’re here because Klayton was tired of struggling with all of these issues, and getting raked over the coals by slimy managers and labels and having to take on the burden of doing everything on his own.
Learning from 30 years of experience in Klayton’s career, and 17+ years of history at FiXT, we are here to be a guide for our artists, helping them avoid costly mistakes, and get the team and resources Klayton wished he had sooner.