By Leasia Korbel
Twenty Years In The Making
FiXT, the independent record label dedicated to artist development and genre innovation, and V13 Media, the established media outlet showcasing independent voices in music and entertainment, are proud to announce a new strategic partnership aimed at amplifying independent music on a global scale.
This collaboration brings together FiXT’s cutting-edge approach to artist growth with V13 Media’s expertise in music promotion, editorial coverage, and media outreach. Through this partnership, both companies will work to provide unparalleled exposure and promotional opportunities for FiXT artists, bridging the gap between creators and fans worldwide.
Under the partnership, FiXT will provide two monthly columns. FiXT Labs will serve as an industry column offering educational and informative articles on the music industry, targeting artists, musicians, and industry professionals. Additionally, FiXT New Noise will feature a monthly spotlight on a FiXT artist, sharing in-depth insights into their creative world.
FiXT and V13 Media have a long history together, starting from the first article on Celldweller posted in 2005 when V13 Media was known as PureGrainAudio. Over the last 20 years, V13 Media has covered multiple FiXT artists through premieres, features, as well as conducting interviews with the label’s staff.
As a trusted name in music journalism and promotion for two decades (celebrating its 20th anniversary on March 31st), V13 Media offers in-depth artist features, reviews, interviews, and has recently expanded into artist development (V13 Promo) and book publishing (V13 Press). This partnership will strengthen V13 Media’s ability to showcase FiXT’s diverse roster while ensuring that independent musicians receive the attention they deserve in an ever-evolving industry.
“Our relationship with V13 has a rich history, and I’m thrilled to embark on this next chapter. Through FiXT Labs and the upcoming FiXT New Noise columns, we’re eager to expand FiXT’s mission of development and education to a broader audience. We look forward to sharing valuable insights and tips drawn from our decades of experience, helping others navigate and grow in their career journeys.” – James Rhodes, FiXT President
“For 20 years, V13 has championed independent music with relentless passion, and this partnership with the venerable label FiXT represents the next evolution of that mission. Independent artists don’t just need visibility—they need a movement behind them, a force that believes in their art as much as they do. Together, we’re perpetuating that movement, ensuring that boundary-pushing musicians get the recognition, opportunities, and support they deserve.” – Christopher Gonda, Publisher & CEO, V13 Media
The FiXT x V13 Media partnership launches today with the inaugural FiXT Labs column, available now here. Music fans, industry professionals, and artists alike are invited to explore this groundbreaking collaboration that will reshape how independent music reaches global audiences. Audiences can follow both FiXT and V13 Media on social media to stay updated on exclusive content drops, artist features, and industry insights that will emerge from this powerful alliance. This partnership represents not just coverage of independent music, but a commitment to propelling it forward on a global scale.